Wednesday, July 23, 2008
Friday, July 18, 2008
I just got my personalized holiday albums from Crane and wanted to share with you some of the sure-to-be favorites for the holiday season. At least I think so...
Crane holiday cards are in such demand that they keep the engraving presses running every day, all year 'round. It's weird to walk in the engraving facility and see these beautiful cards emerging from the presses either on a cold January morning or a sweltering July afternoon. Most are multi-colored, so they require a separate pass through the press for each color. And then another for the "bump" that adds a handful of three-dimensional character.
And here's a gentle nudge to plan early this year. Personalized holiday cards are 10 percent off until Oct. 27.
Thursday, July 10, 2008
Tuesday, July 8, 2008
I use the term “formalize” as a relative term, in that I realize this is not a scientific process. But the sample size is large enough to measure – which means I had to use a calculator – and these writers, editors and stylists are hugely influential with the American consumer.
First, the ground rules. At this year’s National Stationery Show, we offered to design correspondence cards. In Crane-speak, that’s a #3 Kent Card, which measures 4 ¼ by 6 3/8 inches on 96-pound paper. And we offered engraving, which allowed our visitors to choose any paper and ink color combination. We also gave them free rein to embellish their stationery with any available design element.
Although not part of the ground rules, it was interesting to note that all our visitors were women. Of course, I was too polite to inquire, but I can say with a certain confidence that all were younger than me, and many were, well, young.
So what did we learn about the stationery tastes of these taste-makers?
The most interesting result is that more than half – 54% - selected a monogram to adorn their correspondence cards. Monograms ran the gamut from traditional to very contemporary, with a pretty even mix of one- two- and three-initial designs.
The second favorite adornment was the person’s name – selected by 38% of our visitors. The majority of those preferring to have their name engraved on their card chose typestyles that would be considered to be on the less-formal side; fonts such as Futura Book Cap, American Gothic Light and Parisian. Thirty percent selected more swashy fonts such as Bickham Script.
Paper and ink color selection provided for a much wider range of results. The leading paper color was – you guessed it – white, selected by 23% or our visitors. Coming in a close second were Tangerine and Gray, each chosen by 15%. Green, Coral and Blue were preferred by 12%, with others selecting Taupe, Yellow and Raspberry.
Since we were offering engraving, I shouldn’t have been surprised, but the most popular ink color was white, chosen by 23% of our guests. Of course, these were not the same folks who selected white paper, as white on white has never done very well. Blue ink, of several shades, was preferred by 19% of our participants, followed by Gold, Pink, Brown, Yellow and Green.
Monday, July 7, 2008
The Wedding Party is an installation of “wearable books” consisting of 13 life-size figures. These figures are all constructed of paper, handmade by Betsy. Each figure represents a member of The Wedding Party and expresses a different view on marriage in the 21st century.
You can view all the characters of The Wedding Party at Betsy's website. Betsy is looking for additional venues for this installation. If you have any ideas or would like to receive a proposal, please contact her at firstname.lastname@example.org.