Some time ago, we took a first look at a large book with bound-in direct-mail folders created for Crane's Business Papers between 1921 and 1926. Displayed among these pages are illustrations of historical scenes from prominent advertising artists, such as Rene Clark, with typography from the likes of Frederic Goudy.
I ran across another wonderful example of Clark's work for Crane; this time with some direct historical significance. The image shows a British soldier demonstrating papermaking in what was to become Crane's first mill in Milton, Mass.
The accompanying copy reads:
"If it hadn't been for a certain British soldier stationed in Boston in 1760, whose name has been forgotten (some accounts say his name is Hazelton) there might never have been any Crane's papers.
"There was a paper mill at Milton near Boston at that time, but it had shut down because no one knew how to run it. The Royal Governor of the Province, on being told that there was an enlisted man among the King's troops who was a paper-maker, arranged to have him furloughed from his regiment. He started the mill going and remained in charge until others had learned the art of making paper.
"This was the very mill where Zenas Crane learned the trade of paper-maker. If it had been shut down at the time he was ready to become an apprentice, he might have gone into some other trade.
"But thanks to the unknown soldier, the mill was ready when Zenas Crane was. On such slight events do great issues hang."
Showing posts with label Frederic Goudy. Show all posts
Showing posts with label Frederic Goudy. Show all posts
Wednesday, September 23, 2009
The Unknown Soldier and Crane's Papers
Labels:
Frederic Goudy,
Liberty Paper Mill
Friday, January 16, 2009
More Art and Type With Clarke and Goudy
To close out the week - one with entirely too much time spent feeding two woodstoves - here is another classic example of the artistic talents of Rene Clarke and Frederic Goudy. Not being an artist, or anything approaching one, I am astounded by Clarke's ability to shift gears from the dramatic Chinese Bank Notes to this much more subtle image of the First Post Office. Goudy, of course, just continues to transform pages of copy with his brilliant typography.


Labels:
Frederic Goudy,
Rene Clarke
Sunday, January 4, 2009
Art and Type Illuminate Crane's History with Paper
As a company historian, I get to see some pretty cool things; especially with the historical pedigree of Crane & Co. One of my favorites is a large book with bound-in direct-mail folders created for Crane's Business Papers between 1921 and 1926. Displayed among these pages are illustrations of historical scenes from prominent advertising artists, and typography from some familiar names.
I have to admit, it took some research for me to understand who all these folks were, but even I recognized a few. I'd like to share some of these pieces with you, and will post them here from time to time. I hope you enjoy them as much as I do.
The first is titled Chinese Bank Notes. Designs by Rene Clarke. Typography by Frederic W. Goudy.

Labels:
Banknotes,
Business Papers,
Chinese,
Frederic Goudy,
Rene Clarke
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