Tuesday, May 20, 2008

Disney, Crane Launch New Collection

Ms. Bliss and I were honored to participate in the official launch of the new Walt Disney Signature Collection of stationer items on Monday night at the Mandarin Hotel.

A collaborative effort between Disney Stationery – part of Disney Consumer Products – and Crane & Co., Eccolo and Monteverde, the collection features exquisite pens handcrafted by Italian artisans, and fine paper products including note cards and leather bound journals. “The Walt Disney Signature stationery collection will appeal to anyone who seeks unique and elegant products that are beautifully crafted,” said Mark Coleman, senior vice president, global stationery, Disney Consumer Products. “Art enthusiasts, Disney film aficionados, executives, pen collectors, and anyone who has an affinity for Disney will appreciate the new collection.”

Walt Disney’s legacy has flourished for more than 80 years, and his life inspired generations to be innovative and creative. The Walt Disney Signature stationery collection celebrates Walt and his creativity with three distinct and elegant lines including: The Executive Collection, Sleeping Beauty Collection, and Fantasia Collection. In order to authentically interpret Walt Disney’s brand essence, designers from Crane, Eccolo and Monteverde were provided special access to artwork from the Disney archives.

The complete collection is stunning, with exquisite design collaboration among all parties contributing to the effort. The response to the new line has been very positive so far at the Stationery Show, with one day to go. Here's a photo of the art cards in the collection, with images from Fantasia and Sleeping Beauty:



And here's one of Ms. Bliss and I with the New York skyline in the background:








2 comments:

Joy-Ellen said...

I am interested in purchasing the Sleeping Beauty Collection, but have not been able to locate anyone who actual sells the pen, journal, etc.

Can someone let me know where to go to purchase these items? Disney Consumer Products says they don't have them...

Peter Hopkins said...

I'm told that the Disney Collection will be available sometime during the week of September 1 at www.crane.com

Peter