Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Tuesday, March 2, 2010

4.6 Million Twitter Followers, but Personal Stationery Makes The Lasting Impression

I was at the dentist's office today waiting for my appointment and leafing through the latest issue of Details Magazine. This is the magazine's 10th anniversary and one of the pages features a few congratulatory notes.

Last year, I pointed out that one of the icons of digital communication and social media - Facebook - turned to paper and fine letterpress printing to thank its advertisers. Here's a link to that beautiful presentation.

Back to the dentist's office and the magazine. I was very pleased to see who had written the first note on the page, as it provides further evidence of the power of the pen and fine stationery:

 

You will recall Ashton's recent race to the top of the Twitter world. Today, he has more Twitter followers than anyone in the world - 4.6 million!

But as you can see from the above, even Ashton Kutcher uses personalized stationery when the message is meant to be meaningful. It obviously was meaningful to Details. Other notes on the page are written by Jason Bateman, Daniel Radcliffe, Matthew McConoughey and, yes, even Adam Lambert.

Here's a link to a slide show of a couple of dozen congratulatory notes on personalized stationery. I imagine you will recognize a name or two.

P.S. In a few of the notes, you will see the person's name struck through at the top. That is to indicate the note is of the most personal nature.

With best regards,

Peter

P.P.S. I have no idea if these notes are on Crane stationery. It's none of my business one way or the other.

Monday, December 21, 2009

Facebook Turns to Crane for Holiday Gift

Facebook is arguably one of the most visible "faces" of paperless digital communication. So when they select paper to express holiday thanks to their advertisers, it's time to sit up and take notice.

And it's not any old paper - it's Crane's Lettra - that soft, pillowy paper that has advanced the art of letterpress printing.

I won't spoil the beauty of this piece nor comment further on what could be perceived as some form of irony. But I will say congratulations to the folks at Facebook, Oscar Printing Company in San Francisco, and to designer Ben Barry for a job well done on paper.

Well, maybe one quick look:





Here's a great look at this work and how it was made. Enjoy!