Facebook is arguably one of the most visible "faces" of paperless digital communication. So when they select paper to express holiday thanks to their advertisers, it's time to sit up and take notice.
And it's not any old paper - it's Crane's Lettra - that soft, pillowy paper that has advanced the art of letterpress printing.
I won't spoil the beauty of this piece nor comment further on what could be perceived as some form of irony. But I will say congratulations to the folks at Facebook, Oscar Printing Company in San Francisco, and to designer Ben Barry for a job well done on paper.
Well, maybe one quick look:
Here's a great look at this work and how it was made. Enjoy!