Wednesday, June 30, 2010

Building a Personal Brand: The Gracious Girl Worksheet

By Mindy Lockard
Etiquette Consultant

We are honored to have you here on the Crane Insider for day two of our personal branding series.  Let’s get down to business! Today we are taking you to the University of Oregon where I worked with 80 women from the Tri Delta Sorority. Armed with my hot little gracious living branding iron—okay, more of a worksheet—I helped them understand the power of a personal brand and how to create one for their individual lives.

Starting with our Gracious Girl Personal Brand worksheet, each member creates her own Gracious Girl; a Gracious Girl that represents the brand they want to communicate…

Incorporating internal characteristics by drawing it on her exterior self. Well not really drawing on herself… here, I’ll show you mine. I’ve been told she looks like a grandma…

I’m totally confident in the fact that I’m a seasoned lady at heart!

What was so fun about this process is that the women were able to connect not only with the Gracious Girl on their inside, but how they want to show her on the outside. Just as we can see the Nike Swoosh and know it represents physical activity and fitness, our own brand communicates what we're all about to those we encounter in our lives. This exercise helped the women think through what they want their personal brand to be. To get them started, I had them write down five things that they want to be known for…

just to name a few…
Girlfriend, not a one night stand
Socially Responsible

Staying true to our personal brand can be uncomfortable, even hard at times—just ask the cows from yesterday—but it keeps us from wandering away or even getting lost in the social shuffle. With so many social functions and professional opportunities, college life is the perfect time for these women to practice living their brand. With a little self control (this is where it can feel uncomfortable at times) and etiquette, these women will live out a true and powerful personal brand that will help them reach their dreams.

Just because you may be out of college and not a 20-something, doesn’t mean you’re off the hook This little exercise is great for people of all ages. So if asked, “what is your personal brand?”  What qualities do you want to be known for?  Please, do tell…

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