Friday, March 28, 2008

Friday Eye Candy

It’s pretty gray outside here in Vermont today, so it seems appropriate to kick off what I hope will be a weekly feature called Friday Eye Candy. It gives me an opportunity to go easy on the keyboard and let you feast on the more visually creative.

Today, I’m featuring three pieces from a promotional folder by Evolution Press in Seattle, all done on Crane paper. The descriptions that follow are taken from the production notes by Evolution Principal/Printer Scott Hill.

Birds in Motion Patterned Card
These smart birds make full use of paper color as part of the design, eliminating one pass through the press. Their first flight was a trip though our offset press, where we laid down the Black #7 background. Then over to our foil press, where their bodies were foiled black.

Finished Size: 4.5 by 5 inches
Paper: Crane’s Tangerine Kid Finish 134# Cover
Offset: Black #7
Foil: Matte Black #380

One-Color Notecard Set
The envelope’s printed image wraps from front to back, giving the effect of a 2-sided print. One plate, one pass, one fine idea!

Finished Size: 4.5 by 5 inches
Paper: Crane’s Lettra Pearl White 110# Cover
Envelope: Lettra Pearl White A7
Letterpress: PMS 187

Wayzgoose Event Postcard
Overprinting two colors can produce a unique visual effect, sometimes even a third color! This card has loads of ink coverage, an intricate border and a variety of overprinted shapes and textures which interplay with the paper color.

Finished Size: 5 by 7 inches
Paper: Crane’s Pearl White Kid Finish 179#
Letterpress: PMS 718 and PMS 622

To contact Evolution Press:

Scott Hill
Evolution Press, Inc.
1112 NW 50th St.
Seattle, WA 98107
(206) 783-5522

1 comment:

Kati said...

Hi Peter:

Thank you so much for stopping by The Finer Things. I'm so excited to see that Crane has two great blogs. You will definitely need them to highlight your fabulous products.

I love this feature of showing readers what other designers are doing with your line. I know your papers are incredibly popular with the letterpress set (particularly on

I look forward to reading more posts from The Crane Insider and Ms. Bliss.