Thursday, March 27, 2008

Little Letterhead - Big Impact

Crane has a new personalized stationery album for business and professional people coming out in May, and there is more than one trend that's reflected in stationery design.

But I'll concentrate on just one for the time being, and bring you some others as time permits and as samples come off press.

For some time in the area of personal correspondence, we've seen a trend toward writing shorter letters and notes. This has led to the increasing popularity of smaller paper formats, such as Monarch sheets (7 1/4 by 10 1/2 inches) and folded notes. But the real star of shorter writing is the correspondence card.

These cards measure approximately 4 1/2 by 6 1/2 inches - just enough space for your name engraved at the top and three or four sincere sentences. Correspondence cards have had a place at the business-writing table for a long time,but there's a new twist developing: correspondence cards as letterhead.

This small format has plenty of room for your business name and logo and all the contact information normally featured on a regular 8 1/2 by 11 company letterhead, while still leaving plenty of room for short notes to clients, potential clients or colleagues.

The world of business is filled with small businesses, home businesses, creative businesses, mobile businesses - many of whom may rarely if ever need traditional business letterhead. Correspondence cards may be the answer for your business.

And no writer's cramp!

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