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Wendy, the boys and I go way back with infomercials. When we gather each holiday season we compare notes on the past year's best performances and determine The Best of the Best.
I'm not afraid to admit that we do go back; back to Sam Popeil. Yup, that's Ron Popeil's father! Popeil's Pocket Fisherman, Veg-O-Matic and the "Set it and forget it" Rotisserie. And, be honest now. You all have a set of Ginsu knives in the back of a kitchen drawer somewhere. I know I do!
So, for a couple of years there really was nothing to challenge the informercial entertainment dominance of the "What Can You Do in Ten Seconds" Magic Bullet. It was, and still remains, a late-night, half-hour classic.
But with the introduction of Shamwow, a new standard was set. This, like all other infomercials, has nothing to do with the product; it's all about entertainment. And Vince gets it done!
But wait! There's More!
Move over Veg-O-Matic.
Move over Chop-O-Matic.
In the style of the elder statesman of pitch men - Heeeeeeer's Slap Chop!
Earlier this year, Crane produced a custom wedding invitation for Liesl Menning, Martha Stewart’s assistant, for her wedding this summer in Tennessee.
The letterpressed invitation and postcard reply are a perfect combination of quality, beauty and environmental responsibility. A striae pattern is gently etched into the 100% cotton fluorescent white paper, adding texture and depth. Text is letterpressed in kona brown and surrounded by a stylish double-line frame. Coordinating response postcards are available.
The invitation will be featured in the Winter issue of Martha Stewart Weddings, on Martha’s television show and on the Style Network.
Have a look:
From the Crane Museum of Papermaking, the 1942 Holiday card by Crane from President and Mrs. Roosevelt. Different circumstances led to their holiday wish, but the sentiment resonates six decades later.
A study presented at the annual meeting of the Academy of Management finds people significantly more willing to lie in e-mails than in communication with pen and paper, even when both are done in relative anonymity. Moreover, they feel more justified in lying.
I knew it!
It had to be true.
I've just been waiting for the study to come out.
And here it is: Being Honest Online: The Finer Points of Lying in Online Ultimatum Bargaining
"The results of our study illustrate that traditional pen-and-paper communication is indeed different from e-mail in the way it influences people's behaviors, even though both [are] text only," conclude the study's authors, Charles Naquin of DePaul University, Terri Kurtzberg of Rutgers University, and Liuba Belkin of Lehigh University.
As if that weren't darning enough, hold on to your hat:
They add: "Overall, the lower degree of social obligation found in the use of e-mail versus paper, coupled with ambiguity for communication norms and lack of formal rules, procedures, and expectations regarding e-mail, may allow individuals to tap into a sense of psychological justification for their deviant behaviors (such as deception) more easily online than in the paper mode."
Well, there you have it.
Paper=Good
E-mail=Bad
There's not much more to be said to those of you who wish to attain any level of acceptance in polite society.
Just four words: paper, pen, stamp, write.
Clockwise from top left: Be Happy, Happy Birthday, You Can Have Your Cake, and Happy Birthday.
Insider's Note: I spend a lot of time speaking and writing about stationery; how stationery plays a role in creating and communicating your personal brand. But since you're here, you get the idea that I'm a paper-based guy who's had to learn about the power of the Digital Age. I think I've done OK. I've got a Facebook page, write a couple of blogs, use photo-sharing sites and even know how to tweet.
One of my goals in life is to turn the tables; to make web-based members of Gen Y understand the power of pen on paper.
Having said that, I encountered a young man - a member of Gen Y - who really knows his stuff on personal branding. Dan Schawbel is the author of "Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009)". His Personal Branding Blog® is consistently ranked in the top 100 marketing blogs in the world. He publishes Personal Branding Magazine®, is the head judge for the Personal Brand Awards® and directs Personal Branding TV®.
Dan kindly offered to write a post about the foundations of personal branding in the Internet age. Now I just have to convince all those Ys out there that pen, paper and stamp add significantly to their personal brand.
Personal branding is how we market ourselves to others. Each and every one of us has a brand because we are constantly being judged based on first impressions. Also, we are forced to sell our ideas and unique abilities to all stakeholders inside a company or as an entrepreneur. The personal branding process consists of the following steps: discover, create, communicate and maintain. By going through this process, you will be able to build a powerful brand and have opportunities come to your doorstep, instead of actively searching for them.
Ten years ago, in a Web 1.0 world, your brand was hidden unless you were an executive at a leading company or a Hollywood celebrity. Now, with the evolution of the Internet into a Web 2.0 environment, every single person has a voice that can build or destroy their reputation and that of their company in an instant. Another major difference is that you needed a lot of mainstream press years ago to make a name for yourself. Today you can start a blog and join social networks for free.
Everyone - from hiring managers to admissions officers and even talent agencies - is scrubbing the Internet, either in search of their next hire or as a background check. According to Careerbuilder.com, 22% of managers screen their staff using social networks like Facebook, and Kaplan says that 10% of admissions officers verify potential students using social networks. There is a massive opportunity for you to position yourself as an extraordinary brand and be recruited based on your passion.
Our brands are held in the minds of others, yet we have the ability to shape their perceptions by coming to terms with who we really are and letting our personal attributes shine through. If you fail to realize what your personal brand is all about, by way of first impression, someone will brand you based on what’s observable. The need for personal branding will continue to grow as competition for jobs heightens, the war for talent rages on, globalization prospers and job security diminishes.
The best bet you have is to start thinking and acting like a brand today!
Every year I get calls from magazine editors asking for samples or photos of Crane stationery and accessories for their holiday gift guides. I was mulling over if there might be some trends over the years, but struggled to find any. But then it occured to me that I was taking the wrong perspective.
Philadelphia Style magazine with Crane's Cartography Notes.
Canadian House & Home magazine with, clockwise from top, kate spade word place cards, kate spade vintage cocktails invitation, Crane's Aqua Squiggle Printable Invitation, Crane's Regency Stars Thank You Note, and kate spade lobster printable invitation.
Clockwise from top left: Happy Banana, Burnt Toast, Surprise Mushroom, Cinnamon Roll, Used Tissue and Fortune Cookie.
Oh, almost forgot. Check out the "Buy 75, Get 25" stationery sale.
And finally, Ms. Bliss (she's keeping her maiden blog persona) is back from her glorious honeymoon, nesting away in northern Vermont. On Friday, she posted a link to one of my favorite things I need to avoid: chocolate peanut butter cupcakes.........
One of the aspects of blogging I enjoy most is getting to interact with a wide range of people with whom I never would have come into contact without the blogosphere. There is a certain affinity not just among bloggers, but among those who blog and those who follow blogs. I do both.
I had one of those "out-of-the-blue" encounters recently with Stuart Hotchkiss, who started his neckwear business - Capital Ties - in 2005. Based in Washington, DC, as you might imagine, Stuart has rolled out the "Nick Hotchkiss" collection of ties in honor of his great uncle, Elmore "Nick" Hotchkiss Jr. (1883-1947).
Nick Hotchkiss was a member of an old Southern family and long prominent in business and social interests in Richmond, VA. He was a former president both of the Commonwealth Club and the Country Club of Virginia and had for some years been secretary of The Richmond German. He was was also a close friend of golf legend Robert Tyre "Bobby" Jones and was invited by Mr. Jones to become a charter member of Augusta National Golf Club on May 16, 1932.
Upon perusing the Nick Hotchkiss Collection, it dawned on me that, in this instance as with many others over time, there is a very close relationship between fine fashion and fine stationery.
I'm about as apolitical as a guy can get, but I like to be informed. So I watch the local and national news; I check out Wolf Blitzer and what's happening in The Situation Room; I tolerate Lou Dobbs for a few minutes; and I always tune in to what Ali Velshi has to say.
And, of course, wanting to be the informed citizen, I turned on the tube last night to watch the final debate.
This was my reward for wanting to be an informed voter:
I'm ready to be a Good Vermont Woodchuck and crawl down my burrow until November 4.
By Guest Blogger Mindy Lockard
As an etiquette consultant, I have the privilege of working with a wide range of people from the fifth-grade boy who doesn’t know how to use his fork to professionals wanting to give back to their community! Recently, I had the honor of speaking to the members of the Junior League of Portland, Oregon, to help them kick off a new year by focusing on applying manners to their mission.
The Junior League is more than ladies of leisure sipping tea in white gloves and pearls. It is an organization of women who have been actively working in the trenches of their communities, providing relief and education on behalf of the underserved for 107 years. The mission of the Junior League provides a fantastic glimpse—for everyone, not just women—of what it means to volunteer and the impact that every man, woman, or child can make on his or her community.
“The Association of Junior Leagues International Inc. (AJLI) is an organization of women committed to promoting voluntarism, developing the potential of women and improving communities through the effective action and leadership of trained volunteers.”
As an etiquette consultant, I have witnessed firsthand the benefits of using manners to achieve a mission. Here are a few manners to think about as you serve or if you are thinking about getting involved:
Brag a Little! Yes, this is an etiquette consultant telling you to “flaunt your philanthropy!” Since so much of our volunteer service goes on behind the scenes, you have my permission to inform everyone what you’re up to and how much fun you’re having as a volunteer. Humbly and with good manners, tell your neighbors, friends, cousins, and the barista at Starbucks—anyone who will listen. After all, your enthusiasm is contagious, and we all need to catch a little of the giving-back bug!
Keep It Up! Let’s face it, we’ve all had days when we wake up late only to fall behind schedule or spill coffee on our best white button-down and the last thing we want to do is encourage someone else, but do your best to stay upbeat and uplift your fellow volunteers. You’ll add cheer to their day—and yours! Lend a helping hand if a fellow volunteer seems to be overloaded. Take the time to share gratitude verbally at a meeting or over the phone, and never underestimate the value of a handwritten note of thanks or acknowledgment.
Give Your All! Before you take on a volunteer position, investigate whether or not it is a good fit for you. Once you have committed, you must follow through. Don’t discount the importance of your work because a paycheck isn’t attached; the organization that you have committed to depends on your service. Show them respect by arriving on time and returning telephone calls and e-mails in a timely fashion. Speak up when you have taken on too much, and ask for help if you don’t understand.
Aside from the fact that giving back is good manners, the futures of our communities depend on us doing so! When we use our manners and abilities to improve our communities, our giving back makes a difference—and we receive far more than we give!
From Peter: Many thanks to Mindy for stepping in while I try to get rid of something that closely resembles the flu.
You'll be seeing this news in fairly short order, so I thought this would be a good place to break it.
Through my daily keyword searches, I came across a very cool story about how U.S. currency is made at the Bureau of Engraving & Printing.