Wednesday, March 25, 2009

Martha Stewart and Crane: A Match Made in Heaven

This announcement is making its way around newspapers, magazines, radio, television, blogs and tweets pretty quickly, so I thought you might get your first glimpse here.

March 25, 2009 - New York, NY and Dalton, MA – Martha Stewart Living Omnimedia, Inc. today announced a full line of co-branded social stationery products with Crane & Co. Martha Stewart and her design team will create a line of beautiful, personalized invitation suites to be released this year, beginning with the Martha Stewart Stationery Weddings™ in Spring 2009. The line will be available through Crane stationers equipped with Crane’s Personalized Design Studio—a proprietary stationery design system - through Crane's website and other select online retailers.
The Martha Stewart collection will feature 24 invitation suites comprised of invitations, save-the-dates, and response cards in a range of styles designed to showcase Martha’s unique style and Crane’s timeless elegance. A distinctive selection of papers will include new calligraphic motifs and flourishes, decorative scrollwork, embroidery inspired designs, and hand-engraved details.

“I am delighted to share the Martha Stewart Stationery Weddings collection, crafted with master stationers Crane & Co.,” said Martha Stewart, founder of MSLO. “From the first save-the-date card mailed to the last thank-you note re­ceived, a wedding creates a lovely paper suite. With so many choices for color, lettering styles, and motifs, a bride and groom can create a wedding invitation that will be a unique expression of themselves.”

The new stationery products further extend MSLO’s wedding franchise, which encompasses Martha Stewart Weddings magazine, extensive online content, including a variety of online wedding-planning tools powered by WeddingWire, and wedding-related books such as Weddings by Martha Stewart and Martha Stewart’s Wedding Cakes.

“We are very excited to join forces with Martha Stewart and the brand she has built,” said Anita Brady, vice president and general manager of Crane’s Social and Business Stationery. “The Crane name has been synonymous with the finest stationery available through seven generations of Crane family and the brides they have served. This collaboration will ensure the next generation of brides is equally well served.”

Martha Stewart Stationery Weddings will include a complete range of accessories, such as wedding programs, place cards, menu cards, thank-you cards and table accessories. Couples may customize their designs through engraving, thermography, letterpress, lithography, and foil-stamping. In addition, the collection features papers that are tree-free 100% cotton or contain post-consumer recycled content, and are FSC or Green Seal certified.

In time for the 2009 holiday season, the company will release boxed and personalized Martha Stewart Stationery holiday cards.


Mindy Lockard said...

Fantastic news Peter! Thank you for keeping us in the loop. I look forward to watching the magic unfold!

Jess said...

This is so exciting! I can't wait to see the full line!